“I believe in magic” Patrick Alès
By believing in something in which no one else believed, and persisting in his research as well as working closely with other researchers – chemists, pharmacists and dermatologists – and cooperating with prestigious scientific authorities (including the CNRS and the St Louis hospital in Paris), he discovered the secrets of plants and was able to use them to enhance the beauty of hair. As he refused to conform to mainstream ideas, he created innovative formulas with exceptional quality, which remain undisputable references in the field of hair care.
 Today, more than ever, Patrick Alès continues to draw his inspiration from the plant world and has his sights resolutely focused on the future. “Life is ahead of us” he says, referring to this field that is immensely under-exploited.
Today, his faith and determination are still as strong, unique and clearly modern: believe in wonders, respect nature and hair in order to effectively manage them.
* Plant-based hair care
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